UK TREND : The public’s response to the Vodafone Three merger

15 June 2023

Vodafone and the owner of Three UK have struck a deal to create the UK’s biggest mobile phone operator. Their plan is to merge their UK-based operations, resulting in a customer base of approximately 27 million and establishing the largest mobile network in the country. However, the approval of regulators is still pending, as they will assess whether the merger could lead to higher customer prices. In the new business, Vodafone will hold a 51% stake, with Three UK-owner CK Hutchison controlling the remaining share.

Vodafone Three merger

Vodafone and Three claimed customers “will enjoy a better network experience with greater coverage and reliability at no extra cost” from day one. However, some customers have stated otherwise, as the topic has been trending on Twitter with people voicing their opinions on this potential merger and what effect it will have on customers.

https://twitter.com/yourukguide/status/1669011332937465856?s=20

The general sentiment expressed by the public was one of dissatisfaction, with concerns raised about the potential consequences of the merger, including increased prices and limited options for UK customers. These sentiments highlight the perceived effects of capitalism in action.

https://twitter.com/gerry67/status/1669022695453859854?s=20

A Twitter user commented on the deal, expressing their skepticism by stating, “This deal appears to be a means of extracting more money from these unfortunate individuals. It is likely that Three’s unlimited data plans will cease to exist while Vodafone’s notoriously poor customer service will expand. What a detrimental outcome for customers, resulting in a lose-lose situation.”

https://twitter.com/davy_t/status/1669033286784491537?s=20

Existing customers of both companies have also voiced their intention to switch providers if the merger is finalized. For instance, customers of Three mobile have expressed their dissatisfaction, citing their negative experiences with Vodafone’s customer service as the reason for their decision to leave.

As a Three customer I will certainly be leaving if this deal goes through. Vodafone have the WORST customer services I have ever experienced, Three on the other hand have been consistently good and I’ve been a customer since they launched.

— Lyndsey Donald (@Lynzabelle) June 14, 2023

A different customer echoed a comparative perspective, expressing her opinion on Twitter that the merger should not proceed. She highlighted the stark contrast between the excellent customer service and attractive deals offered by Three, in stark opposition to her negative experiences with Vodafone.

Please don't. Three customer service is brilliant and so are their deals, Vodafone is the complete opposite

— Jessica Writes 📚 (@JessicaWrites4) June 14, 2023

Some customers expressed optimism that if the deal is approved, they may benefit from improved deals offered by Three. They believe that this merger could lead to more favorable pricing options, as they perceive Vodafone’s current charges as excessively high, comparable to a mortgage payment.