On its penultimate day.. “Live Oman” in London concludes its events with Omani music and a remarkable turnout

As the “Live Oman” exhibition in London draws near its conclusion, its penultimate day witnessed a remarkable turnout and brisk visitor activity—reflecting a growing interest in Oman not only as a tourist destination, but also as an attractive investment environment and a gateway to a rich, diverse Gulf culture.

Throughout the event, a steady stream of visitors arrived at the venue, where vibrant visuals and photos displayed across prominent storefront screens caught the eye of passersby—particularly those showcasing Oman’s striking natural landscapes and varied geography, from rugged mountains to pristine coastlines.

While investors and property seekers gathered to explore real estate opportunities and featured projects, others found in the exhibition a first-time opportunity to discover Oman, expressing admiration for the country’s beauty and the unique experience it offers in the region.

Oud Night.. Omani Music Reaches the Heart of London

One of the key highlights of the penultimate day was the “Oud Night,” brought to life by Omani artist Nibras Al Malahi, who performed a selection of musical pieces blending Omani, Gulf, and Middle Eastern heritage alongside Arabic and international compositions—all delivered with a distinct Omani spirit and style.

Al Malahi expressed his honor at participating in the Live Oman exhibition, describing the opportunity to showcase Omani music at one of London’s prominent exhibitions as a “gracious gesture” by the event organizers.

He explained that his musical repertoire featured “Omani, Gulf, Middle Eastern, and even Western pieces infused with an Omani flair,” aiming to present a facet of the Sultanate’s cultural identity to a diverse audience in the British capital.

Beyond the music, Al Malahi delivered a warm message to prospective visitors to the Sultanate, saying that anyone visiting Oman “will feel truly embraced by the country.” He highlighted its peace and stability, adding that many visitors would experience deep inner peace upon exploring it.

He concluded by encouraging everyone not to miss the opportunity to visit the Sultanate and experience it up close.

Buthaina Al Jabri: Now that you know Oman.. We await you in the Sultanate

Speaking to Al-Arab in UK, Buthaina Al Jabri, ambassador for Live Oman in the UK and one of the event’s organizers, stated that the exhibition was drawing to a close, inviting visitors who came to know Oman through the event to move from being spectators to experiencing it firsthand.

Al Jabri noted that one of the day’s highlights was the “Oud Night” featuring artist Nibras Al Malahi, who delighted the audience with musical pieces from Oman and the wider Arab world.

She also pointed out that the exhibition made a point of showcasing Omani talent in London, emphasizing that the message organizers wanted to convey went beyond merely introducing Oman to inviting the public to visit the Sultanate and discover it for themselves.

Al Jabri extended her thanks to everyone who contributed to the success of the event at its Oxford Street location, offering special appreciation to “our fellow Arab brothers and sisters” who participated in and supported the exhibition.

She concluded with a clear invitation to anyone who had heard about Live Oman or followed its activities: to live the experience themselves and visit Oman.

Real Estate and Investment.. Interest Beyond Tourism Curiosity

The tourism and cultural aspect was not the only focal point of the exhibition; the event also witnessed clear interest in real estate projects and investment opportunities in the Sultanate, with the participation of companies and representatives from the real estate sector, along with an exchange of inquiries regarding the Omani market and offered projects.

Amna Al Majali, an Omani architect, noted that the urban development seen across the Sultanate in recent years has reflected positively on the real estate market.

Al Majali stated that turnout was strong on the penultimate day, much as it had been on previous days, highlighting a high volume of inquiries and consultations alongside the presence of several real estate firms and investors.

She added that urban development in Oman has become an integral part of the country’s transformation, encouraging interested parties not to miss out on investment opportunities in the Sultanate.

From an academic perspective, Professor Andreas Krieg, Professor of Sociology at King’s College London, observed that interest in investing in the Gulf region has been present in recent years, but he believes recent regional developments may prompt some investors to rethink their choices and seek areas that offer long-term stability.

Krieg remarked that Oman, in his view, fits this profile, considering that the Sultanate could play a pivotal role in regional stability—which would positively impact its economy, an economy he noted has been experiencing a remarkable renaissance for decades.

Omani Halwa.. A Taste of Heritage Drawing London Visitors

Beyond real estate and investment, the exhibition brought aspects of daily life and Omani heritage to the heart of London, including Omani halwa and Omani coffee.

Louai Al Souli, one of the brand participants at the Live Oman exhibition, shared that visitors eagerly lined up to taste Omani halwa, which brought great joy to the participants—especially since the interest came from a diverse crowd eager to discover a element of Omani culture.

He added that Omani coffee was also served to guests, noting that the feedback he received was overwhelmingly positive, with many attendees expressing surprise and admiration at the diversity of Omani cuisine, sweets, and beverages.

In this way, introducing Oman at the exhibition went beyond photos, screens, and facts; it expanded into music, taste, and a live sensory experience.

From Liverpool to London.. Omanis Relive the Spirit of Home

Among the exhibition’s visitors was Rakan bin Rashid Al Husaini, an Omani university student studying in Liverpool, who made the journey to London specifically to attend the event.

Al Husaini expressed that taking part in the event made him feel as though he had returned to Muscat, Salalah, and other Omani cities, noting that the exhibition’s ambiance brought back a sense of home despite being in the British capital.

However, what particularly caught his attention was the reaction of British visitors to the displayed photos and visuals.

Al Husaini recalled meeting several locals who were eager to learn more about Oman, including a visitor who shared how captivated he was by a picture of Jebel Akhdar shown on one of the exhibition’s video screens.

According to Al Husaini, the visitor—who had traveled extensively around the world—stated that he had never seen beauty quite like what he witnessed in the scenes of Oman, promising that he would visit the Sultanate.

More Than an Exhibition.. An Omani Window in London

As the curtains draw close on the “Live Oman” event, it became clear that the exhibition sought to present Oman from multiple perspectives all at once.

There was the investor looking for opportunities, the visitor drawn in by a natural landscape displayed on a storefront screen, the Briton discovering the beauty of Jebel Akhdar for the first time, the Omani finding a slice of home in the music, halwa, and coffee, and the artist who brought the oud and Omani music to a London audience.

Across these scenes, the core message of the event was evident: introducing Oman takes more than just pictures.

After London visitors experienced Omani nature through visuals, listened to its music, tasted a portion of its heritage, and learned about its economic projects and investment opportunities, the ultimate invitation—echoed by Buthaina Al Jabri, artist Nibras Al Malahi, and others—remained: to visit Oman and explore it firsthand.

From the heart of Oxford Street, it was clear that many visitors left with a far richer perspective than the one they arrived with. For some, Oman had transformed from an image on a screen into a destination they hope to visit one day.

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