British Airways advised pilots and cabin crew to drop the phrase “ladies and gentlemen”. And to replace that with neutral greetings ‘to ensure that all our customers feel welcome when travelling with us’
The Telegraph has learned that the British Airways has told staff to use a gender-neutral and all-inclusive language when addressing travellers.
BA is not the first airline to enforce such changes. German rival Lufthansa moved to a gender-neutral salutation earlier this year. EasyJet and Air Canada made a similar change in 2019.
Why is British Airways dropping “Ladies and gentlemen”?
The decision is believed to have been made due to the high percentage of family traveling since covid restrictions have been lifted. The BA wanted to include children in their announcements. That is on top of efforts to respect new social norms and the importance of using people’s chosen pronouns.
BA has traditionally encouraged its pilots to use their own words in the onboard announcements – though they must always reference specific safety points.
A spokesman for British Airways said: “We celebrate diversity and inclusion and we’re committed to ensuring that all our customers feel welcome when travelling with us.”
According to the Telegraph, the policy change comes with BA hopeful that the Government’s recent relaxation of travel restrictions will deliver a boost to its operations, which have been hit hard by the pandemic.